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Developing Your Unfair Advantage Minneapolis MN

December 2, 2026 8:00 AM - December 3, 2026 11:00 AM (CST)

Description

Developing Your Unfair Advantage is an interactive, high-energy workshop built around one goal: helping LBM sales professionals apply advanced strategies to turn their individual strengths, industry knowledge, and customer insights into an unfair advantage.

Join Bradley Hartmann, a leading sales trainer in the LBM industry, for a sales development program built specifically for experienced sales professionals. Day 1 is the workshop focused on advanced strategies, new perspectives, and practical sales techniques. Day 2 is an exclusive but optional (and highly recommended) half-day program giving this year's participants the opportunity to put day 1 strategies into action by applying what they learned to their own customers, opportunities, and sales challenges.

Day 1’s “Advanced Strategies for LBM Sales Pros” will challenge participants to examine how they set goals, manage their time, prospect with purpose, and break through the assumptions holding them back. They will explore how to build a competitive advantage from the inside out, differentiate themselves from the competition, and approach negotiation with greater confidence and preparation.

Day 2 shifts from learning to implementation. In the Implementation Workshop, participants will work through real sales situations, apply the strategies introduced on Day 1 to their own sales opportunities, and leave with a clearer plan for turning their unique abilities into a lasting competitive advantage.

Participants leave with:

  • A clearer understanding of their unique abilities and how to use them
  • A more intentional approach to managing their time and priorities
  • Identification of the primary challenge facing growth
  • An action plan for developing and applying their unfair advantage

This workshop goes beyond the classroom with post-event support and accountability follow-up to help participants stay focused, put their strategies into practice, and turn their action plans into measurable results.

Registration Deadline: Register at least 21 days before the start date. Minimum attendance levels are required to ensure quality group interaction and to be sure the program is able to move forward as scheduled.

About the Instructor

Bradley Hartmann is a nationally recognized thought leader in the construction industry, author of 15 books, and host of The Craft of LBM Sales Podcast. Through executive coaching, consulting, online training, custom workshops, and keynote speeches, he advises LBM dealers, distributors, manufacturers, and construction leaders across the country. His background in lumber yards, homebuilding, and commercial construction gives him a practical, firsthand perspective on how the industry builds and leads.

 

Time


1.5 day program with a networking Happy Hour

Day 1: 8 am - 4:00 pm;
           4:30 pm Networking Happy Hour
Day 2: 8 am - 11:00 am

Registration Deadline: 11/11/2026

Location

DoubleTree by Hilton Minneapolis Park Place


Attendees are responsible for booking their own hotel room if required.  A discount room block has been set-up at DoubleTree Minneapolis/Park Place. To book a room use the link below or call (952) 542-8600 and ask for the BLD Connection block rate of $109-$129 + taxes.  Discount block expires 11/13/2026.

Booking Link

Pricing

Price Per Person

Member - Day 1 & 2 - $1,250
Member - Day 1 & 2 (3 or more people) -$1,150

Member - Day 1 only - $995
Member - Day 1 only (3 or more people) $895

Non-Member - Day 1 & 2 - $1,750
Non-Member - Day 1 only - $1495

Fee includes class handouts, lunch, networking happy hour PLUS Post event support and accountability session.  

Hotel room and other meals are not included.

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Contact Information

BLD Connection
Name: Katie Carlson
Phone: (763) 595-4055
Email: katie@bldconnection.org

BLD Members - log in to receive member pricing
*Registration fees must be paid at the time of registration.

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