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Build Your Competitive Advantage! Sales Workshop- Little Rock, AR

January 6, 2027 9:00 AM - 4:00 PM (CST)

Description

Ready to elevate your sales game and build strong, lasting customer relationships that help drive margin no matter what else is happening in your market?

Today's customers are looking for more than competitive pricing—they want knowledgeable partners who are dependable, solve problems, and help their projects succeed.

Whether you're a seasoned expert or newer to the field, this interactive workshop is tailored for sales leaders and sales professionals, providing actionable strategies and proven sales skills to maximize every selling opportunity that comes your way. Learn how to build a sales process using effective customer management methods, essential communication skills, and motivational sales techniques.

Key Learning Topics

  • Market Differentiation – Identify and communicate the unique strengths that set you and your company apart from the competition.
  • Value Articulation – Move beyond transactional selling by demonstrating expertise, reducing customer risk, and communicating value that justifies premium pricing.
  • Strategic Positioning – Improve conversion rates by aligning your strengths with customer needs and adapting your sales approach to changing market conditions.

Leave this workshop with actionable strategies that will help you scale your sales!

Registration Deadline: Register at least 21 days before the start date. Minimum attendance levels are required to ensure quality group interaction and to be sure the program is able to move forward as scheduled.

About the Instructor

Lynne Jensen-Nelson is a nationally recognized business leader, keynote speaker, and results-driven strategist in the construction industry. As founder of Conversion-omics Speakers & Consultants, she helps organizations strengthen their sales approach, differentiate in the marketplace, and improve the buying experience. Her background in executive leadership, business ownership, and high-value sales brings practical insight and inspiration to help businesses grow.

Time

Registration Deadline: 12/16/26

Pricing

Price per person

Member- $395 or $365 for 3 or more attendees

Non-Member- $895

Your registration fee includes the class handouts along with lunch.

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Contact Information

BLD Connection
Name: Katie Carlson
Phone: (763) 595-4055
Email: katie@bldconnection.org
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