2027 Wisconsin Connection Conference Sessions

BLD Connection’s Next Gen Networking Group is designed to empower the rising generation of business leaders. This group creates a collaborative space for meaningful conversations, professional growth, and valuable connections. Participants will engage in open dialogue around today’s challenges, share fresh perspectives, and explore opportunities to shape the future of the industry together. *Criteria for participating in the Next Gen Roundtable group: Member of BLD Connection; less than 7 - years in a leadership role and ability and willingness to actively participate in discussions.

For members only attending Next Gen Roundtable. BLD Connection’s Next Gen Networking Group is designed to empower the rising generation of business leaders. This group creates a collaborative space for meaningful conversations, professional growth, and valuable connections. Participants will engage in open dialogue around today’s challenges, share fresh perspectives, and explore opportunities to shape the future of the industry together. *Criteria for participating in the Next Gen Roundtable group: Member of BLD Connection; less than 7 - years in a leadership role and ability and willingness to actively participate in discussions.

Arriving on Monday? Join us at Monk’s Bar & Grill for our Opening Happy Hour! Enjoy drinks, appetizers, and great conversation as you reconnect with industry peers, meet fellow attendees, and kick off the conference in a relaxed and welcoming atmosphere.

Grab some coffee and muffin as we kick off our 2027 Wisconsin Conference. BLD Connection President, Cody Nuernberg, will offer some opening words before we dive into a day filled with business insights, fresh ideas, and opportunities to build a community of trusted advisors.

Learn from the People Who Get It - - Share experiences, compare approaches, and walk away with real ideas and fresh perspectives you can put to work in your business. To accommodate more attendees, we will offer two Owner/Manager Roundtable rooms

Facilitated by Allan Langer, CEO of The 7 Secrets Sales Academy, this roundtable brings peers together to share experiences, discuss customer expectations, and strategies that are working. Walk away with fresh ideas for strengthening customer relationships and driving results.

After a morning of sharing and learning, join us for a complimentary membership lunch (advance registration required). Following lunch, the BLD Connection – Wisconsin and WLDEF membership meetings will take place, featuring the election of new board members and a celebration of outgoing leaders, along with the presentation of member achievement awards. Following the awards, Brad Boycks from Wisconsin Builders Association will deliver a keynote on Market Forces: Economy, Housing & What’s Ahead.

Today’s customers don’t want to be “sold” with scripts, canned pitches, or high-pressure tactics. They want authentic conversations, genuine connection and a sales professional who understands how to guide, not push, the buying process. Attendees will learn how top-performing sales professionals guide customers naturally through the conversation while tapping into the emotional drivers behind every buying decision. Salespeople will leave this session energized, more confident and equipped with practical techniques they can immediately apply on their very next appointment to create better conversations -and close more sales

Shane Soule, President of ProTec, built the company's AI systems himself while keeping orders shipping. He will show the actual tools ProTec uses every day for customer follow-up, reading sales data, building training material, documenting procedures, and doing marketing work without a marketing person on staff. Every example names the tool, shows the workflow step by step, gives the result in hours or dollars, and includes what did not work. Attendees leave with a short list of things they can set up on Monday morning, plus an answer to the question every owner is asking: where do I add people, and where do I add software.

Reception with Hosted Beer, Soda & Appetizers PLUS Prizes - -Keep the Connections Going! As the day winds down, make your last visits to the supplier tabletops and gather your final entries for the BLD Prizes. Then join us for our fun Networking Reception, where you can continue to connect with colleagues and enjoy a hosted bar featuring complimentary beer and soda, along with delicious appetizers.