Building Material & Lumber Dealers Connection member Brett Hanson was among the 17 business leaders, representing 13 industries and 15 states, who gathered in Scottsdale, Arizona, on February 22-24, 2024, to participate in the 35th annual Federated Insurance Advisory Council.
During this two-day session, Brett shared his thoughts on the value of choice; specifically, the value of being an employer of choice for key employees and business of choice for member clients. Conversation focused on:

• How and why attendees should strive to be the “top choice” for clients and employees
• Benefits of a risk management culture
• Member client expectations and customer service needs to differentiate from the competition
• Industry changes, generational shifts, and hiring standards
• Employee onboarding and retention strategy
• Business succession and planning for the next generation
• Risk management practices and value-added offerings to minimize losses

During their discussions, Advisory Council members shared insights and feedback on best practices for challenges they may face. They noted that support from Federated Insurance risk management resources, as well as their relationship with Building Material & Lumber Dealers Connection, is essential in gaining an edge to be a “top choice” in their industries.

“Our Advisory Council strengthens the value Federated delivers to businesses across the nation,” said Federated Insurance Chairman Jeff Fetters. “We are tremendously grateful to these leaders for sharing their industry insight, as their feedback helps us continue protecting all clients from the evolving risks threatening their success.”

About Federated Insurance
Founded in 1904, Federated Mutual Insurance Company is a national insurance and risk management organization that serves the property, casualty, and life insurance needs of clients in select industries. The organization has more than 500 recommendations from local, state, regional, and national associations and buying groups and is rated A+ (Superior) by industry analyst A.M. Best®.