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Gross Margin Mastery Series

Gross Margin Mastery Series

Tuesday, October 10, 2023 9:00 AM - Tuesday, December 5, 2023 10:30 AM (CDT)


Ken Wilbank’s Gross Margin Mastery series consists of 3 live meetings; and 8 recorded sessions that attendees watch independently. Your journey will take you through each of the prime aspects of mastering Gross Margin Management.  

There will be a keen focus on the eight distinct, deeply connected fields of focus - from high intensity sales management to loss prevention to intentionally developed special order program development. Each of the eight elements of focus will be explained in depth. We will discuss how each affects your gross margin and how to turn weaknesses into purposeful enhancements to your companies profitability.

Your Gross Margin Mastery journey includes:

October 10th 9:00 am - 10:30 am (LIVE Online Meeting) Overview - Watering the Money Tree

  • Mastery Element 1 – Self-Worth and Salesmanship
  • Mastery Element 2 – Potent Sales Management – Pervasive and Relentless
  • Mastery Element 3 – Pricing Integrity – Consistency and Stability
  • Mastery Element 4 – Product Category Penetration

November 14th 9:00 am - 10:30 am (LIVE Online Meeting)  - Review of first elements, clarification and Q&A with Attendees

  • Mastery Element 5 – The Special-Order Opportunity  
  • Mastery Element 6 – Vendor Partnerships and Program Selling 
  • Mastery Element 7 – Stopping the Leaks! Keys to Minimizing Inventory and Gross Margin Losses 
  • Mastery Element 8 – The Capacity to Transcend Legacy Habits and Thinking  

December 5th 9:00 am - 10:30 am(LIVE Online Meeting)  - Review of final elements, clarification and Q&A with Attendees

All attendees will have access to live individual coaching with Ken Wilbanks throughout this series.

Who Should Attend: Owners, CFO's, Senior Buyers, Sales Managers, Top Executives

About the Instructor: 

Ken Wilbanks is a professional business consultant providing educational programs, financial and business process analysis and leadership development for the building materials and home center industry. Ken’s rich vocational experiences lend insight and clarity to topics spanning the entire scope of executive development, finance, merchandising, marketing, sales management, operations and team development. Ken develops and presents programs that are specifically designed to bring an increased level of professionalism, enthusiasm and profitability to individuals and teams.


Price per person

  • Member Fee - $799
  • Non-Member Fee - $970

Fee includes access to 3 live events and 8 recorded lessons, individual coaching with Ken Wilbanks, plus field guides for each lesson.

Online via GoTo Meeting

Class will be a combination of 3 - live online meetings and recorded training sessions which attendees will watch independently. This program also includes individual coaching with Ken Wilbanks.

Event Contact
Connie Johnson
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Tuesday, October 10, 2023 9:00 AM - Tuesday, December 5, 2023 10:30 AM (CDT)
Professional Development
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