Description

Helping sales professionals become more productive, more disciplined, and more effective at winning and growing customer relationships.

Success in sales requires discipline, preparation, and consistent execution. Drawing from years in the building materials industry, Brian McCauley has identified four sales truths that all successful sales professionals need to master. Prospecting for new business, growing existing accounts, overcoming objections, and competing against other suppliers, all require skills that develop through practice and disciplined execution. 

This workshop brings those hard-earned lessons from the road together into a practical program designed specifically for sales professionals who want to improve their daily performance and long-term success. Participants will 

• A practical framework for managing your sales territory with greater focus and efficiency 
• Proven techniques for planning and leading more effective sales calls 
• Strategies to confidently communicate value and compete beyond price 
• A disciplined approach to prospecting and growing existing customer relationships
• Practical tools to improve productivity, customer engagement, and sales performance
• An action plan to immediately strengthen your daily sales execution 

Who should attend: Whether you're new to sales or looking to refine your approach, this workshop provides practical strategies that can be put to work immediately to improve customer relationships, increase productivity, and drive stronger sales results. 

Registration Deadline: Register at least 21 day before the program start date. Minimum attendance levels are required to ensure quality group interaction and to be sure the program is able to move forward as scheduled.

About the Instructor:

Brian McCauley, The Sales Guy, has spent 30 years in the building materials industry in both distribution and manufacturing sectors. He has trained thousands of people nationwide and speaks from coast to coast with a focus on helping people find greater success in sales. He is a regular contributor to industry magazines and provides refreshing grassroots look at both sales and sales management.